Glenlivet In General

Glenlivet was the perfect location in which to make whisky, which is why George Smith built his distillery there in 1824. But it required all his skills as a distiller and his unrivalled knowledge of the glen and its resources to succeed. The Glenlivet of today is George Smith's priceless legacy. Crucially, the three fundamental elements in the whisky making process spring water, copper stills and oak casks have remained unchanged. So have the skills have the people who make it. That is why the Glenlivet is as incomparable now as it was at the beginning.
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard recently announced (2007) that The Glenlivet achieved during 2006 its target of 500,000 9L cases set in 2003 when it was selling 375,000 9l cases, a testament to the unerring commitment of the world’s number two wines and spirits company to making The Glenlivet single malt Scotch whisky the global category leader.
The Glenlivet is one of Pernod Ricard’s 15 strategic global brands and is only the second single malt to ever reach this sales milestone, which is equivalent to 6 million bottles sold a year. It is the second most popular premium malt whisky in the world. The Glenlivet is the number one malt whisky in the dynamic US market, and is also making significant gains in Asia-Pacific markets like Taiwan and Japan as well as key European markets.
In an expanding market, The Glenlivet offers a comprehensive and differentiated range which has very high impact on shelf. Under Pernod Ricard’s ownership, the range has undergone an extensive evolution and has enjoyed strong performances, especially with the recently released Nàdurra Cask Strength which has seen excellent sales particularly in the US.
The Glenlivet portfolio now comprises a core range of 12 Year Old, 15 Year Old French Oak Reserve and 18 Year Old as well as the specialist Nàdurra Cask Strength 16 Year Old and ultra premium 21 Year Old Archive. The Glenlivet Cellar Collection now boasts seven releases and new expressions are expected to be introduced.
The pursuit of perfection inherent to the history of the brand is reflected in the consistent quality of the whisky itself. It is a taste that has stood the test of time, demonstrated by the fact that The Glenlivet has won either a trophy or gold medal every year for the last five years in major competitions. Most recently, The Glenlivet 18 Year Old scooped a trophy and gold medal at the 2006 ISC awards and gold medals were awarded for the 12 Year Old and 21 Year Old at the 2006 IWSC awards.

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