The Macallan Story

The Macallan is a single malt Scotch whisky first distilled in 1824 at its Distillery near Easter Elchies House, at Craigellachie.

The Macallan is currently distilled and bottled by The Macallan Distillers Ltd, a wholly owned subsidiary of the Edrington Group which purchased the brand from Highland Distillers in 1999.


In 2009, The Herald (Glasgow) reported that Macallan was "the world’s third largest-selling single malt (behind Glenfiddich and Glenlivet) with over 500,000 cases a year, and second largest by value." The Scotsman published a quote from Ken Grier on August 16, 2009, stating: "We have now overcome Glenfiddich to move into the second biggest selling single malt by volume behind Glenlivet" In 2011, Edrington Group reported that prior-year sales of The Macallan were up 8% to over 700,000 cases and the BBC also reported that an office was being opened in New York to continue growth in the American market.

Since the Scotch Whisky Regulations 2009 came into force labelling of bottles of Scotch whisky has been regulated, and currently produced bottles of The Macallan indicate it is a Highland Single Malt. However the website for the brand indicates that "The Original and Spiritual Home" of The Macallan is Speyside, an area near Strathspey.
Originally, The Macallan was only matured in oak sherry casks brought to the distillery from Jerez, Spain. Beginning in 2004, The Macallan introduced a new main product, the Fine Oak series, with the whisky mellowed in bourbon oak casks as well as sherry ones.

Bottling
The distillery produces a number of expressions in its core Sherry Oak series, the most generally available being the 12-year-old, although the 18-year-old is widely distributed, alongside a 10-year-old cask strength expression at 58% ABV. Expensive 25- and 30-year-old versions can also be found.
More recently, starting in 2004, The Macallan for the first time started to offer single malt expressions vatted with whisky matured in used casks other than ex-sherry casks as part of the Fine Oak range. Macallan also markets special scotches in duty-free shops at airports such as the 1824 Collection.
Many rare, special releases and other small production run bottling also exist.

Publicity and Marketing

In 2010, a bottle of The Macallan 64-year-old single malt whisky in a one-of-a-kind "Lalique: Cire Perdue" crystal decanter was sold for $460,000 at an auction at Sotheby’s in New York City. All proceeds from the sale were donated to "charity: water", an organization that helps provide access to clean, safe drinking water to people in developing nations.

2 comments:

whiskey set said...

It's quite impressive.

Anonymous said...

I have a bottle of Macallan 25 year sherry oak 2011 special release in the wooden box and would like to know what is worth. How do I go about selling it.

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